Building a database installer with WiX, datadude and Visual Studio 2010

Today I have been using Windows Installer XML (WiX) to build an installer (.msi file) that would install a SQL Server database on a server of my choosing; the source code for that database lives in datadude (a tool which you may know by one of quite a few other names). The basis for this work was a most excellent blog post by Duke Kamstra entitled Implementing a WIX installer that calls the GDR