Lord of the Rings Online To Go Free-To-Play

bmf sends word of Turbine's announcement that Lord of the Rings Online will become a free-to-play game this fall. 'The move is another validation of the free-to-play business model, where gamers can play for free and pay real money for virtual goods such as better weapons or decorative gear for their game characters. The business model has been popular in Asia but only recently took off in the US